The PacQuest Team
Leadership team
Fred has been a local resident for 12 years and an active member of the Palisades community for over 42 years. An innovative real estate developer, investor, and advisor with over $10B in transactions and developments across all major asset classes, including over 1,000 homes. He has built and scaled several real estate businesses and platforms delivering exceptional value for institutional and private capital. Harvard MBA and BA, former CPA, ULI member, public speaker, USC guest lecturer, former board of Jonanthan Club. Trumbull Society Inductee 2003. Cal BRE: 01279582.
Fred Cordova, III
Founder & CEO
LEADERSHIP & CULTURE
John is a seasoned home-building financial executive and former public-company CFO with deep expertise in capital markets, investor relations, and strategic finance. He has raised over $3 billion in debt and equity, secured $1 billion in credit facilities, and structured 50+ real estate ventures. His leadership has guided major homebuilders including The New Home Company, M.D.C. Holdings, and Standard Pacific Corp.
John Stephens
Chief Financial Officer*
FINANCE & CAPITAL
Rick is an innovative, mission-oriented real estate development and construction executive with 30+ years of experience. His residential expertise spans production building and luxury custom homes, with over $3 billion in project volume. He brings deep experience in creative, large-scale post-disaster real estate solutions, including 9/11, Hurricane Katrina, Detroit’s rebuilding, and holds degrees from Purdue, Chicago, and USC.
Rick Norton
VP Finance
FUND MANAGEMENT
Cosbey is an experienced real estate development and construction executive with over two decades of experience delivering complex commercial projects. As Vice President of Development and Construction at Rich Development, he brings deep expertise in construction management, contract negotiation, and strategic planning. Previously, Cosbey held senior leadership roles at Mallard Bay Development and Dynamic Development and earned his degree from the University of Southern California.
Cosbey Watson
VP Development
CONSTRUCTION & DESIGN
Scott Ogilvie is a real estate investment executive specializing in acquisitions, capital formation, and institutional fundraising. He has executed $1.6 billion in transactions involving more than 9,300 multifamily units. An SMU graduate, former Division I athlete, and Eagle Scout, he brings integrity and expertise to rebuilding his Pacific Palisades hometown.
Scott Ogilvie
VP, Strategic Development
NEW BUSINESS DEVELOPMENT
Born and raised in Pacific Palisades, Danielle brings over two decades of deep-rooted local expertise as a licensed Real Estate Broker since 2005. Driven by an optimistic, solutions-oriented approach, she is dedicated to guiding clients through smooth transactions while actively strengthening and growing the community she has always called home. Danielle combines disciplined execution and unwavering integrity with genuine enthusiasm, ensuring a seamless experience that consistently exceeds expectations.
Danielle Ariola
VP Property Owner Advisory
PLATFORM GUIDANCE
Michelle Edgar is a strategist, consultant, journalist and civic leader specializing in business, media and community impact. Founder and CEO of Community Collective Association and Edgar Talent Agency, she also leads real estate strategy at Venbrook Insurance Services. Michelle brings PacQuest extensive wildfire recovery experience, regional relationships and purposeful rebuilding.
Michelle Edgar
VP Client Success
PLATFORM CONCIERGE
A Palisades native, Patrick grew up in the community he is now helping rebuild. He brings 13 years of experience building relationships with family offices and high-net-worth individuals, including as a partner at Gideon Strategic Partners, where he helped scale the firm from inception through client acquisition and relationship management. He now brings that same experience to PacQuest, helping raise the capital behind the rebuild. An Eagle Scout, he also coaches varsity volleyball at Brentwood School.
Patrick Norton
VP, Investor Relations
INVESTOR ENGAGEMENT
JoAnn brings over five years of real estate experience, leading client relations, business development, and operations with strategic insight. With a background in luxury sales and marketing, she transitioned into commercial real estate with measurable impact. A Chicago native, she moved to work in the Pacific Palisades, an opportunity she is forever grateful for. She holds a BS in Psychology from DePaul and a California real estate license (DRE #02103575)
JoAnn Horeni
Chief of Staff
OPERATIONS
Jim, a Palisadian resident for nearly a decade whose home was lost on 1/7/25, is the Founder & CEO of CO OP, one of the U.S.’s leading real estate and hospitality brand agencies. He brings a career of transforming organizations by uniting strategic creativity with disciplined execution. His role at PacQuest is translating the business vision into momentum, alignment, and trust for the Pacific Palisades community.
Jim Moran
Chief Marketing Officer*
BRAND & MARKETING STRATEGY
Sam is a respected community leader known for building trusted relationships and creating meaningful connections. With extensive experience in strategic planning, sports marketing, philanthropy, and executive leadership, he helps unite people around a common purpose. Sam’s collaborative approach, commitment to service, and ability to bring stakeholders together make him an invaluable ambassador for PacQuest Homes and the rebuilding of the Pacific Palisades community.
Sam Lagana
Community Ambassador*
COMMUNITY ENGAGEMENT
Advisory Board
Mark Laderman
Founder Partner, Artisan
Richard Norton
CFO, Calvin Klein Studio
Rob Jernigan
Senior VP, Clayco
David Conley
Former Irvine Company
Greg Econn
President, Venbrook Ins.
Laurie Smith
BH Property Holdings
Fay Trachtenberg
Trachtenberg Consulting Group
John McCrea
Founder, Boyden
Jim Scilacci
Former CFO Edison
Michael Branigan
VP Real Estate, Cherng Family Trust
David Kosco
Owner, Bassenian Lagoni
Tom Hulick
Strategy Asset Mgrs.
Stephanie Race
CEO, Earth Analytics Group
A Message From Our Founder
Fred B. Cordova III
Founder& CEO, PacQuest Homes
On my dining room table sit a set of 100-year-old silver candlesticks. They were presented to my father by Konrad Adenauer, Chancellor of Germany, in recognition of his role helping rebuild Europe following World War II.
My father was a young immigrant who volunteered to serve his adopted country after Pearl Harbor. After surviving a near-fatal plane crash and illness during the war, he went on to spend seven years helping implement what history would later call the Marshall Plan, one of the most successful rebuilding efforts in modern history.
Those candlesticks serve as a daily reminder that rebuilding is about more than reconstruction. It is about community resilience and the opportunity to restore hope and confidence by helping families move forward and return stronger.
Today, Pacific Palisades faces its own rebuilding challenge. The scale is smaller than post-war Europe, but the principles are remarkably similar. Successful rebuilding requires vision, leadership, capital, coordination, transparency, and a community willing to work together toward a common goal.
PacQuest was founded to bring those elements together. Our team consists of local real estate professionals, investors, developers, builders, and community leaders with deep ties to Pacific Palisades and the Westside. Collectively, our team has participated in the development and construction of more than 50,000 homes and has spent decades creating housing, rebuilding communities, and helping families build wealth.
The PacQuest team believes the rebuilding of Pacific Palisades and Altadena represents a once-in-a-generation opportunity to create something better than what existed before, more efficient, more coordinated, more resilient, and more valuable for homeowners, investors, and the community.
The “T” in PacQuest stands for Transparency and Trust because we believe successful rebuilding requires both. Whether you are a lot owner considering your options, an investor seeking meaningful participation, or a future homeowner looking to return to the community, our commitment is the same: alignment, accountability, and long-term value creation.
My father’s generation helped rebuild Europe. He spent his life rebuilding communities. PacQuest was created to help rebuild the Pacific Palisades and Altadena together in community.
Together, we can rebuild smarter and return stronger.
